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Understanding McLuhan
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06894_Field_TCUM T459.txt
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1996-04-10
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originally felt not only the centralist forces of railway and
postal services, but also, and at the same time, the
decentralizing power of the telegraph. The Sears Roebuck
enterprise was directly owing to stationmaster use of the
telegraph. These men saw that the waste of goods on railway
sidings could be ended by the speed of the telegraph to reroute
and concentrate.
The complex network of media, other than the
photograph that appears in the world of merchandising, is
easier to observe in the world of sports. In one instance, the
press camera contributed to radical changes in the game of
football. A press photo of battered players in a 1905 game
between Pennsylvania and Swarthmore came to the attention
of President Teddy Roosevelt. He was so angered at the picture
of Swarthmore’s mangled Bob Maxwell that he issued an